What are social media marketing 3 top benefits?
Our clients who are either reluctant to get involved with Facebook, Twitter, Yelp, Instagram, Zomato, and other social sites relevant to their business often ask us WHY they need a social media marketing plan. They often think it’s a waste of time and money. It’s our job to help them help their business, so we have to convey just how serious and important social media marketing is to their business.
First, the amount of time adults 18+ are spending on social media continues to grow. No surprise, but it’s always good to confirm:
The percentage of American adults who use at least one social working site:
Those two graphics should convince the greatest of Luddites. So now that you’re convinced, what are the 3 top benefits of social media marketing?
1. Search Engine Optimization (SEO) and Social Media Marketing
Even though many business owners come to us skeptical about social media marketing, they aren’t skeptical about Search Engine Optimization (SEO). Everyone wants to be be “page 1 on Google.”
Well then, that is the #1 benefit of social media marketing. If you carefully, professionally cultivate your online presence on the social sites relevant to to your business – that is a key distinction – you’ll get a tremendous boost in search engine results. Google loves sites that have a strong social presence. The next time you’re Googling, notice how many results for Facebook show up on the 1st page. That doesn’t mean you only need Facebook – each business is different. It also doesn’t mean you need to be part of every social network. Talk to us. We’ll advise you which ones you need to be linked to depending on your specific business.
2. Revenue Generation and Social Media Marketing
Music to our customers’ ears…increased revenue is why you want #1 – better search engine results. The reason you want better search engine results is…ultimately…great sales.
Business who have solid social media marketing plans will increase the quality and quantity of lead generation and sales. They also expand and diversify revenue streams by growing their customer base.
Example: We work with several restaurants. We’ve made sure all their relevant social accounts are properly set up. We either train them to properly post to their social accounts or they hire us to do it for them. They then post their specials or updates – or just fun photos from their restaurants. Everyone loves food and fun photos. They get extensive exposure – if it’s done correctly – that drives in people for meals who they wouldn’t have reached without those postings. If it’s not done correctly? Very few people see that post. That will be the topic of another blog post here at Atlantic Online Services.
3. Online Reputation Management and Social Media Marketing
The bane of every business owner’s existence is a negative online review. Social media marketing is your #1 tool in combating negative reviews and establishing a positive reputation online. The benefit? Increased PageRank of your website and social media profiles. Yup, that’s #1 again – better search engine results. Learn how to manage negative reviews and increase your positive reviews. Watch your social following grow, watch your search engine results improve, and watch your revenue increase.
Hav the 3 top benefits of social media marketing convinced that it’s time to develop a proper social media marketing plan? Atlantic Online Services is available for consulting and training or to implement your plan. Let’s get started.