There’s a succinct article on basic design considerations published by NameCheap: https://www.namecheap.com/blog/choosing-best-wordpress-design/
There are many clear, appropriate suggestions about how to design a home page for a site. And then there is this:
Home Page – keep your website minimalistic, with bold headings and punchy paragraphs that grab attention. Link to landing pages that do the main talking. The job of your home page is to demonstrate your value so that people read further.
Scrolling vs. Clicking – a study by conversion metrics specialist Crazy Egg proved that a scrolling page layout is the best way forward. They took a short sales page and made it 20 times longer. The result was a 30% conversion increase, which is a big achievement. So instead of short landing pages, choose a theme that lets your content run like a well-planned story people can smoothly glide down.
How does this make sense? It does, and it takes an experienced designer to know how to balance the concept of not-too-much with enough.
Contact AOS for help in designing your site. Your business depends on a well-designed website.